Meta tags at the beginning of the HTML.
These are lists of keywords and keyphrases appropriate to the business that help the search engines categorize the site. A person searching for a particular product or service will find your site on the list.

Registration of your site with the major search engines.
This is a procedure whereby we go to the internet sites of the various search engines and physically list your site with them. We place the words and phrases where required.

There are also specialized search engines which cater to a certain type of business or profession. Where appropriate we will place a site on those as well.